Exclusive Own Brand Whisky for Your Hotel Chain

Exclusive Own Brand Whisky for Your Hotel Chain

Walking into the right hotel these days is like walking into a dream, every element of the experience has been considered to ensure it is as close to perfect as possible. Before you even check in, the brand is at work on your senses, influencing what you see, hear and touch. This sensory experience is then elevated when you start to consider the tastes and smells of their luxurious cafes, restaurants and bars – every aspect of your stay has the potential to either strengthen their brand or weaken it. When you consider that, for brands with international scope, this has to be applied consistently all around the globe, the scale of the challenge is revealed.

A well-considered brand will be applied to this customer journey, from the check-in desk, through to the room, and then on to all the services the hotel provides. At every stage, the services and products that the customer experiences will play its part in brand building: from the choice of complimentary toiletries, to the range of wine and spirits available in the restaurants, bars, or even the mini-bars in the suites themselves. Traditionally, these products would be selected from brands which are highly prized and sought after by customers, but this selection has limited potential to speak for the hotel or its brand. When it comes to whisky, a hotel may choose to purchase a bottle or two of old and rare whisky, such as those found in our online shop(link), and these will never fail to impress a discerning traveller. Though how can you create a drinking experience for your customers they are sure not to forget, and one that is closely tied to your personal brand?

Make a statement

A great alternative is to create a signature whisky, sourced from any of the highly regarded Scottish distilleries, and uniquely matured to create a truly exclusive whisky that speaks volumes about your hotel and its values. Through buying whisky by the cask, a hotel chain can guarantee supply for years to come and also gain confidence that their signature dram can be enjoyed at every hotel they have.

Buying a cask

Cask 88 have relationships with the most desirable and sought after distilleries that have their own world-class brands. Cask 88 has sold casks with fill-dates ranging from 1964 to 1997. Including Macallan, Glenfiddich, Bunnahabhain, Glenlivet Dalmore, we offer casks from over 40 distilleries across all major regions.

Making it unique

Cask 88 offer a complete service which includes bottling your own brand of whisky in its very own distinctive form. We can manage the entire process or work hand in hand with your own design and brand teams. You are free to explore custom packaging, bottles and labels that match your brand and create something that not only supports your brand but extends it.


If you are interested in creating your own brand of whisky then check out this page dedicated to the subject. Alternatively, contact us today and we will be happy to talk the process through with you.

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